高峻先生 梅高(中国)创意咨询有限公司 董事长
l首届中国广告年度人物
l中国广告风云榜"中国最具影响力的创意总监100人"
l中国10大广告经理人
l纽约国际广告节 国际高级评委
lCCTV·AD 盛典国际广告大赛 国际评委
l中国广告节第10届、11届评委会 副主席
l"中国之星"、"亚洲之星"设计大赛 评委
l全国大学生广告艺术大赛 评委·副主任委员
l中国亚太经济发展研究中心 高级研究员
l中国管理科学院企业形象研究所 副所长
l中国国情研究中心 研究员
l中国包协设计委员会 副主任
l中国广告协会公司委员会 副主任
l多所著名大学 客座教授
l《中国设计年鉴》 副主编
l中国高等院校广告教学教材编委会 副主任
¨1977年,下乡知青,考入广西艺术学院美术系本科就学
¨1982年,毕业于广西艺术学院美术系并留校任教
¨1984年,任美术系设计教研室主任
¨1985年,赴美学者访问
¨1985年,受命创办广西艺术学院北海市成人教育分院,任院长,全面主管教学管理并获得成功。学生毕业作品多幅入选全国美展及获得多项设计奖项
¨1986年,被广西艺术学院破格评为副教授
¨1989年,50元起家创办梅高设计事务所
¨1991年,在桂林创办"梅高广告策划公司"
¨1993年,梅高公司获首届中国广告公司综合实力50强排名22位
¨1995年,与新加坡合资成立沈阳华高广告公司
¨1996年,在北京成立梅高北京公司
¨1997年,公司总部迁至上海,成立上海梅高创意咨询有限公司
迄今为止,引领梅高公司发展成为初具全国性规模的创意顾问型服务公司,成为本土最具实力的广告公司之一。在17年的创业及发展历程中,致力于品牌营销和传播策略的研究,为国内外众多著名企业担任发展策略顾问,是品牌"圈脑理论"、"品牌生态理论"的创立者。其领导的梅高公司致力于为中国品牌建立起市场领导地位。创立自有知识产权的"品牌生态化7S理论体系"。以想象力为驱动力,洞察力和执行力打造营销新动力,致力培育中国最具传奇的成功品牌,努力成为中国企业家的想象力顾问以及"成功品牌行销的全程策略伙伴"。高峻先生多次应邀参加国内外行业评比,屡获殊荣,并发表多项专论。1998年荣登《世界名人录》。2003年,获"中国当代杰出广告人"称号、"中国广告业年度10大广告公司经理人"、"首届中国广告年度人物"称号。
梅高荣誉
l首批中国广告一级企业
l第29届奥林匹克运动会形象景观设计服务机构之一
l中国IAI广告创意实力连续三年排行名列前10名
l文化部机构颁发的中国10佳设计单位(包括香港和台湾)
l中国包装协会A级设计机构
l中国设计委员会副主任单位
l《中国设计年鉴》编委单位
l中国管理科学院企业形象研究所副所长单位
l每年一次的中国广告节中,均获奖多项
l2005年,荣获"2004-2005年度中国最具影响力的本土广告公司100强"称号;
l2005年,荣获"2004-2005年度中国本土广告公司综合实力30强"称号;
l2004年IAI中国广告创意实力第三名,连续三次进入前10强
l2004年,天和药业获"2004中国优秀品牌形象设计大奖";
l2004年,亚欧年轻议员会议年会获"2004中国优秀品牌形象大奖"最佳人文促进奖;
l2004年,获"国际平面设计展览会"中国优秀品牌形象管理大奖;
l2003年,系列设计作品获"2002中国报纸优秀广告奖广州日报杯"唯一全场大奖及金奖、银奖;
l2001年,漓泉啤酒TVC《山女篇》TVC获纽约节国际影视广告奖优秀奖;
l2001年,"英雄乳业"品牌营销案例,荣获"纽约节"AME国际铜奖;
l2000年,贵府酒包装系列荣获世界设计最高奖"世界之星"奖;
l1999年,《华力电蚊香》TVC,获"纽约节"国际影视大赛优秀奖;
l1998年,"漓泉97开心蹦蹦跳"啤酒事件行销案例,荣获"纽约节"AME国际铜奖;
l1998年,"绿夫人"品牌形象设计,获国际商标协会(ITC)主席提名奖;
l1998年,高峻董事长荣获首届中国广告"天威奖"创作贡献奖;
l1997年,"天和骨通"整合营销案例荣获"纽约国际广告节"AME广告与营销效果国际奖银奖,梅高成为获此殊荣的首家本土广告公司
Mr. Gao Jun
President / Professor
Meikao Group (China) Creative & Consulting Co., Ltd.
25th Floor, Kerry Center, NO.1515 West Nanjing Road, Shanghai, China 200040
梅高(中国)创意咨询有限公司 董事长/教授
Positions Held
lFirst China Adman Award (Annually)
l"Top 100 of the most influential creative director of China" the celebrity list of China advertising
lTop Ten Advertising Executives by Modern Advertising
l2008 Beijing Olympics VI Design Committee Member
lNew York Festival International Senior Judge
(One of the World Top Three Advertising Competition)
lCCTV·AD Ceremony International Ad competition International Judge
l"China Star", "Asia Star" Design competition Judge
lThe jury of the 10th, 11th China Advertising Festival Cochairman
lCorporate Identity Academy of Vice Director
-China Management Science Institute
lChina Situation Disquisition Center Researcher
lChina Packaging Technology Association Vice Director
-Commission of Design
lChina Advertising Association Agency Committee Vice Director
lChina Institution of Higher Education Vice Director
-Committee of editing advertising educating materials
lWell known Universities Visiting Professor
l<China Design Annual> Sub-editor
From 50 RMB initial investment, Mr. Gao Jun has led Meikao Group become one of the most powerful local Nationwide advertising company in China. During the 16 years carve out and development Mr. Gao is committing himself to the study of brand marketing and the strategic thinking. Mr. Gao worked as strategy counselor and helped numerous multinational local clients to build leading brands in the market. He is the initiator of the theories of "Mind-Circle", "Echo-Branding". He established "the systematic method of the 7S of Brand Zoologies". Driven by imagination, insight and execution to create new marketing dynamic, Meikao is building China's most legend, leading brand and deliver the "Overall marketing strategic consulting partner"
In year 1998, Mr. Gao Jun was named in "International Blue Book". He was honored Top Ten CEO by Modern Advertising Magazine and First Annually China Adman Award in 2003.
Bio:
l1977, Enrollment of Guangxi Institution of Art undergraduate course of Art
l1982, graduated and became a teacher of Fine Art in Guangxi Institution of Art
l1984, Director of Fine Art Department, design staff room
l1985, Scholastic visiting to US
l1985, Assigned to establish sub institution of Guangxi Adult Education Institution of Art in Beihai as the dean and responsible for the management of education. Many graduated students' artworks have entered National art-exhibition and honored plenty of design awards.
l1986, Special assignment as Deputy Professor
l1989, Established Meikao Design studio with only RMB 50 investment
l1991, Established Meikao Advertising and Planning Company in Guilin
l1993, Meikao ranked at No.22nd of 50 China's most influential advertising companies for synthesized operating ability.
l1995, Joined hand with Singapore company, established Hua Gao Advertising Company in Shenyang
l1996, Established Meikao in Beijing
l1997, Moved head office to Shanghai, Meikao Group (Shanghai) was founded.
Company Awards
lOne of the first qualified group of China First Class Ad Agency
lOne of the indentity landscape designing-service agencies of the 29th Olympic Games
lContinued three times ranked as top 10 Creative capability firms by China IAI
lTop 10 Design Company by Ministry of Culture (including Hong Kong and Taiwan)
lVice-director company of China Packaging Technology Association
lEditing company of "China Design Annual"
lWin total 19 awards in the 9th, 10th and 11th China Advertising Festival from 2002 to 2004
lTop 100 most influential local agency 2004-2005
lTop 30 local advertising agency 2004-2005
l2004, Meikao was achieved No. 3 of IAI Creative Capability of China Advertising Company 2004, and three times continuously ranked in top 10 firms
l2003, won Grand, Gold and Silver - "Guangzhou Daily, China newspaper advertising Awards" (only one Gold and Silver award)
l2001, Liquan Beer TVC won Merit award in NY Festival
l2001, "Hero Dairy" Campaign won Bronze of AME in New York Advertising Festival
l2000, Guifu Wine Package design won the top prize - "Star of the World" in International Design competition
l1999, "Hua Li TVC" won Merit award in NY Advertising Festival.
l1998, Liquan Beer marketing campaign won Bronze of AME in NY Festival.
l1998, "Green Lady" brand image design won nomination in ITC
l1998, Gao Jun named China First "Tian Wei - Special Contribution Award"
l1997, "Tian He" Health-care marketing campaign won Silver award of AME in NY Festivals, and become to be the first China advertising company won the award
